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Chupich, Stevenson Join MRAA Team as MICD Program Consultants

Friday, September 6, 2019   (0 Comments)
Posted by: Mickaela Hilleren
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The Marine Retailers Association of the Americas welcomes industry experts, Rallee Chupich and Zane Stevenson, as the association’s newest Marine Industry Certified Dealership program consultants.

“We are thrilled to welcome Rallee and Zane to the MRAA Certification team,” says Liz Keener, MRAA Certification Manager, “We have been working tirelessly to promote and demonstrate the value of the Certification, and we are confident that our new consultants will continue to elevate the program.”

Rallee Chupich comes to the MRAA with more than 35 years of marine retail experience, most of that time spent as a third-generation team member of Gordy’s Lakefront Marine in Fontana, Wisconsin. She has worked in various roles throughout the dealership, including in service, dealership operations, human resources, restaurant operations, marina and pro shop. Chupich approaches dealership consulting with a high level of integrity with the goal to collaborate, optimize success, and proactively provide results in a detailed, genuine manner.

“I am excited for this adventure and honored to be a part of the MRAA team.  I look forward to continuing to promote, support and give back to an industry that I love with people I admire.”

Zane Stevenson is an experienced operations expert with nearly 30 years in the retail sector, a majority of that time being in the marine industry. Stevenson’s most recent experience was managing MarineMax locations both in Missouri and in Georgia. He is skilled in retail operations, store management, marketing management, qualifying prospects and business planning.

"This role with MRAA allows me the chance to be a part of the whole industry, not just one organization or dealership. During my time in retail, I found that the Certification process allowed me and my team to acknowledge what we were doing right, and equally as important, bring opportunities to the forefront, create a new standard, and improve from there."

Chupich and Stevenson will offer numerous marine dealerships enrolling in the Marine Industry Certified Dealer program across North America insightful and implementable guidance. They join MRAA’s current team of Certification consultants, which includes Lead Certification Consultant Bob McCann and Consultant Jim Million.

The Marine Industry Certified Dealer program provides a customizable blueprint to help boat dealers establish efficient and effective processes. The program offers you the tools to engage your employees in your business’ success and create a world-class retail experience that leads to higher levels of customer loyalty.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428