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Rock Outdoors Partners with Barletta Boats

Tuesday, November 5, 2019   (0 Comments)
Posted by: Mickaela Hilleren
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Barletta Pontoon Boats, located in Bristol, IN and Rock Outdoors located in Lexington, NC have joined forces to bring Barletta pontoons to the heart of the state.

Founder of Easter Creek Partners and longtime bass fisherman, owner Steve Summer opened Rock Outdoors in May 2018. Summer wasn’t thrilled with the climate of the boating industry as it stood, and his purpose revolved around creating a culture that would be customer focused.  He decided to create his own 35,000 square foot boating and outdoor lifestyle retail store to improve matters in the industry.

As an experienced boater himself, Summer thought, “I’m going to try to change the business model and change how the industry works and make it more accommodating to customers instead of accommodating to the store.” Sharing Barletta’s same passion for the customer experience was a key ingredient in the partnership.

“Barletta’s emphasis on customer focus and their commitment to the customer is what I am doing with Rock Outdoors and it seems like a great fit. Changing the industry to fit the customer’s needs to better serve them and provide them with a high-quality boat makes for a successful business,” said Summer.

Barletta has continued to provide a world-class customer experience and that aligns perfectly with Rock Outdoors mission for the industry. “As Barletta continues to build on a bright future, there’s no doubt that the customer experience will stay at the top of our priority list and that’s exactly why we believe this will be such a successful and fulfilling partnership with Rock Outdoors,” stated Jeff Haradine, VP of Sales at Barletta Pontoon Boats.

Together, Barletta Boats and Rock Outdoors will bring a customer focused approach to the boating industry and continue to exceed expectations with quality products, customer focused service and a partnership built on sharing the same mission.

About Barletta Pontoon Boats

Offering a customer-focused/dealer-centric approach, Barletta Pontoon Boats brings a unique approach to the marine industry. Barletta is partnered with Mercury Outboards and Yamaha Outboards. To learn more about Barletta Pontoon Boats, visit or get engaged with us on social media.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428