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MRAA Provides Free Access to Online Learning for Boat Dealers

Tuesday, March 24, 2020   (1 Comments)
Posted by: Mickaela Hilleren
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The Marine Retailers Association of the Americas announced today that it has made its entire library of standard educational courses found at available for free to any boat dealer who would like access. features 140 courses key to dealership growth and success, such as sales, marketing, customer service, F&I and the service department. Nearly 130 of those courses are being made available to any dealer and their entire staff, no matter if they are currently an MRAA member or not. Normally a $1,000 annual investment, has been opened up to assist dealers with training and development opportunities while we navigate the uncertainty of the weeks and months ahead.

“Our hope and desire with this offer is that dealers and their teams tap into the truly word-class educational resources that the MRAA provides,” explains Matt Gruhn, MRAA President. “With business slowing down, we believe keeping your staff busy with training and education is a great way to set your team up for a quick rebound, and we sincerely want to help dealers and their teams come out of this slowdown stronger than they were when they went in.” courses include video, often accompanied by downloadable resources, as well as several publications specific to dealership operations. They feature the leading industry experts like Sam Dantzler, Valerie Ziebron and more. And the robust learning management system allows dealership personnel to create course preferences in addition to giving you the opportunity to search the vast library of content.

Last week, the MRAA launched a COVID-19 resource page for dealers to tap into the latest information available to them. Then MRAA refocused its Ask The Expert Webinar series to give dealers timely insights into how they can adjust their business for the new climate. This latest announcement gives dealers direct access to the heart of the MRAA – its highly regarded educational programming.

“Dealers have repeatedly told us that the courses on provide actionable information that makes their businesses run better,” says Liz Walz, MRAA Vice President. “At a time like this, we want to put that information into as many dealers’ hands as possible to help them get through the current crisis and succeed well into the future.”

To access, log in using your pre-existing MRAA account or create a new one. Instructions for adding staff to your account are here. Instructions for creating a free non-member account to access are here (creating) and here (accessing). If you have questions, contact Nikki Duffney, Member Development Manager, at 763-333-2420 or

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.


Bob Bense, Superior Boat Repair & Sales says...
Posted Tuesday, March 24, 2020
Thank you!

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