Bonnier, MRAA Partner to Promote Certified Dealers
Wednesday, September 16, 2020
Posted by: Mickaela Hilleren
The Marine Retailers Association of the Americas has announced a partnership with Bonnier Corporation, one of the largest consumer-facing, special-interest publishing groups in America, in order to promote the Marine Industry Certified Dealership program and the retailers who are Certified.
With this year’s influx of boat buyers, especially new boat buyers, saturating the market, it has become more important than ever to promote and explain the importance of working with a Certified Dealer.
“Our Certified Dealers put in a lot of work to become Certified, and much of that effort is focused on the customer experience. We’re entering into this partnership with Bonnier to tell consumers all about Certified Dealers and how Certified Dealers can serve them,” says Liz Keener, MRAA Certification Manager, “Our hope is that as consumers see these marketing efforts, they’ll make a larger effort to seek Certified Dealers when they’re ready to buy.”
Readers of Boating and Salt Water Sportsman will experience marketing campaigns through various channels, including print magazines, websites, email sends and social media platforms.
"Bonnier is committed to growing participation in boating and the enjoyment of the boating lifestyle. Nothing is more important than having a great dealer get you started in boating and guide you along the way,” says Glenn Sandridge, Vice President and Managing Director at Bonnier Corporation. “Choosing an MRAA Certified Dealer is the best way to ensure you are choosing a trained professional partner to maximize you and your family's fun on the water."
The MRAA continues to build and evolve the Certification program to help boat dealers establish efficient and effective processes that lead to an exceptional retail experience for everyone. Certification offers dealers the blueprint to developing a world-class business.
This partnership and the promotion of the Certified Dealer program will run through 2021 and 2022.
About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, contact us at 763-315-8043.