Print Page | Contact Us | Sign In | Join
Latest News: MRAA Partner News

Dealership Advantage, Derema Group Join MRAA as Partner Members

Monday, October 12, 2020   (0 Comments)
Share |

MINNEAPOLIS — October 12 — The Marine Retailers Association of the Americas announces the Dealership Advantage and Derema Group have committed to Partner Memberships.


“We are excited to have Dealership Advantage and Derema Group join the MRAA as our newest Partner Members,” says Allison Gruhn, MRAA Director of Business Development. “Both of these companies have expansive knowledge within the marine industry that will benefit marine dealers nationwide.”    


Dealership Advantage, a rapidly growing 16-member team of software and consulting experts, specializes in Dealer Management Software (DMS) to aid marine and water sports dealers in implementing and perfecting their parts, sales, service, finance, rentals and other business practices. Dealership Advantage has expanded from a boat dealership into a nurturing resource for dealers, by offering them flexible and uncomplicated solutions to build higher margins and improved workflows. By supplying dealers with efficiencies for internal improvement, Dealership Advantage helps dealers streamline their operations and enhance employee satisfaction while also creating repeat customers.   


Derema Group has more than six decades of national sales and marketing solutions experience. Derema Group, a multi-faceted customer support resource for marine and RV dealers, services all marine and RV accessory customer channels including retail chains, OEM, distribution and dealer, throughout the U.S. and Canada. It also represents some of the top brands in the marine accessory industry.


Through Partner Membership, marine manufacturers, suppliers and service providers can align their brands with the MRAA programs, including education and training, to effectively reach the dealer body and fuel success within the industry. Support from Partners enables the Association to expand its offerings and create a positive, long-term impact in the business of MRAA members.


About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the retail organizations that interact with the boaters in their community must thrive. With that in mind, MRAA works to create a strong and healthy boating industry by uniting those retailers, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit or contact us at 763-315-8043.


About Dealership Advantage

Dealership Advantage is a well-funded, fast growing software and consulting company located in the Riverview Building near downtown Grand Rapids, Michigan. Carefully designed to make a dealer's life easier, Dealership Advantage is a dealer management software fulfilling Sales, Service, and Parts accessible from any browser without installation. We build software for the marine and watersports industry. Our specialties include: Technology, Marine, Marina Management Software, Dealer Management System, Boat Dealer Software, Marina Management System, Dealer Consulting and Marine Software. For more information, visit or contact us at 616-210-1060.


About Derema Group

In January of 2000, the R.J. de Recat Co., Inc. and Eastern Marketing Associates (EMA) merged to form Derema Group. Combining more than 60 years of experience, and offering regional office locations in the Northeast, West, Southeast, and Central, Derema Group became the marine industry's first and largest national Sales and Marketing Solution.


We service all customer channels including Retail Chains, OEM, Distribution and Dealer. Through innovative sales and marketing programs, Derema has consistently outpaced sales growth in our base territories. By leveraging Brand Enhancement concepts that create demand for product at both the consumer and dealer level, we understand the dynamics of the successful sale of products in each corresponding market channel. It's the people behind the scenes at Derema who enable the sales team to effectively manage their territories and provide first-class support to our customer channels. Derema is committed to providing our customers with the latest news, product updates and happenings in the marine industry. For all of our brands, go to

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428