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Priority One named endorsed benefit provider of MRAA

Wednesday, April 18, 2012   (0 Comments)
Posted by: Matt Gruhn
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BOCA GRANDE, Fla. – The Marine Retailers Association of the Americas announced today that it has partnered with Priority One Financial Services to create a new benefit for the MRAA Rewards Program. Priority One is the nation’s leading retail F&I outsource company for recreational dealers.

As the endorsed F&I outsourcing provider of the MRAA, Priority One will provide MRAA members with a host of opportunities. For MRAA members who partner with Priority One, $5 will be given for every customer loan that is facilitated by Priority One. These BonusBucks will be paid out on a quarterly basis.

"We have been a part of the marine industry for 25 years and, like the MRAA, are committed to seeing it grow and thrive,” says Heather Mariscal, president of Priority One. "By participating in the MRAA Rewards Program we hope to bring the benefits of our services to more marine dealers to help them move more units and earn more income.”

Above and beyond the financial rewards, Priority One will also provide MRAA members a number of other services, including free training webinars, related to F&I management best practices; a PCI compliance kit containing pertinent advice and forms necessary to remain compliant with federal regulations, as well as generic dealership operations forms to be downloadable from the forthcoming MRAA Resource Center.

"Priority One is not only an industry-leading provider of F&I services to marine retailers, but they also offer our members a wealth of knowledge and resources through which they can better manage their businesses,” says Matt Gruhn, president of the MRAA. "We’re excited to be able to offer MRAA members the full extent of Priority One’s capabilities.”

Read more about the Priority One benefit for MRAA members.


About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. For more information, visit

About Priority One Financial Services

Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, Inc. a Berkshire Hathaway company, Priority One serves as the F&I managed services provider for hundreds of dealers nationwide. For more information, visit

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