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MRAA and LMS launch video packages for members

Thursday, July 5, 2012  
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MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) and Lighthouse Media Solutions (LMS) have partnered to design video production packages available exclusively to MRAA members.

"Video has become an essential piece of marine dealers’ marketing strategies,” says Matt Gruhn, MRAA President. "The video production packages being offered by Lighthouse Media Solutions allow our members access to their remarkably skilled team of experts at an incredible value.”

Lighthouse Media Solutions is an MRAA Platinum Partner, the highest level of support for the association, and has been named its preferred marketing agency. Video production is among the many products and services it provides to marine businesses, including e-mail marketing, website development, social media management and print publications.

"While just about any dealership employee can produce a video and post it on YouTube, the dealers generating real results through this medium understand the expertise required to create and deliver an effective message,” says Mike Alleva, Vice President of Marketing & Client Strategy. "We are thrilled to work with MRAA to develop video for its members that meets and exceeds their goals.”

Through this members-only offer, Lighthouse is offering two video production packages: a basic package through which dealers will receive a three-minute, high definition video placed on their website, an e-mail blast to their database to announce the video, and one featured boat video; and a premium package, which includes the basic package plus four departmental videos, three customer testimonial videos and one featured boat video. Also included in the premier package is a training session for dealership staff members on how to properly shoot boat videos.

Both video packages include at least one full day of shooting, travel costs and post-production work, and are offered to MRAA members for $3,000 and $4,500, respectively, a 50-percent discount. For more information, contact Mike Alleva at 857-400-7888, ext. 128 or

About Marine Retailers Association of the Americas
Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

About Lighthouse Media Solutions
Lighthouse Media Solutions is a forward-thinking integrated media solutions and creative design company that specializes in identifying and executing strategies that leverage traditional and emerging technologies. With core competencies in e-mail marketing, website development, social media management, print publications and video production, its team of creators, technologists, artists and strategists have the experience and technical abilities to deliver cutting edge solutions. For more information, visit

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