Liz Walz joins MRAA as Director of Membership & Marketing
Wednesday, August 15, 2012
Posted by: Matt Gruhn
MINNEAPOLIS — The
Marine Retailers Association of the Americas announced today that it has hired
Liz Walz as the organization’s Director of Membership & Marketing
"Liz and I have had
a long working relationship together, and I’m absolutely thrilled to add her
passion and enthusiasm for the marine industry to the MRAA team,” says Matt
Gruhn, President of MRAA. "There are very few people who are as passionate
about the marine industry and the dealer body in particular than Liz has proven
to be, and that, along with her well-known communication skills, makes her the
ideal person for this position and this association in general.”
Liz has spent the
majority of her career at Boating
Industry, which she joined in 1999. At B.I., she led the editorial team's
efforts and helped to create and produce the Top 100 Dealers Program and the
Marine Dealer Conference & Expo, in addition to being a central contributor
to the print and online editorial efforts for the better part of the last 10
years. She left B.I. at the end of April.
Walz is very familiar
with the MRAA, as she has served on the association’s Young Leaders Advisory
Council since its inception. As the only non-dealer to ever sit on that
council, she played a significant role in its development as well as that of a
handful of committees.
"I am delighted to join
the MRAA during such an exciting time in the association’s growth,” says Walz.
"This move is a natural one for me. Throughout my career, I’ve been inspired by
the hard work, innovation and professionalism of today’s marine retailers. The
opportunity to serve this group and contribute to a bright future for the
boating business alongside Matt, whose work I have long admired and respected,
is a dream come true.”
As Director of Membership
& Marketing, Walz will be focused on interacting with MRAA members, growing
MRAA membership, and driving the association’s marketing efforts. She will lead
MRAA’s online efforts, including its new website and e-newsletters. And she
will direct all outreach efforts to members and non-members alike as MRAA looks
to continue its growth. Her official start date is today, August 15th.
See Liz Walz's Bio and contact info.
Marine Retailers Association of the Americas
Celebrating its 40th anniversary in
2012, the Marine Retailers Association of the Americas is the only North
American association dedicated to furthering the interests of boat and engine
dealers and other marine-related retailers throughout North America. Under the
umbrella of MRAA Rewards, the MRAA offers a host of cost-saving,
revenue-generating, business-improvement, and professional-development benefits
exclusively for its members. MRAA is the united voice of marine retailers. For
more information, visit www.MRAA.com.