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MRAA Members: Lock in Great Discounts on Motor Vehicle Purchases

Tuesday, August 5, 2014   (0 Comments)
Posted by: Lindsey Johnson
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The Marine Retailers Association of the Americas has added a new benefit strictly for MRAA members. MRAA members are now eligible to participate in the Chrysler Affiliate Rewards Program, yielding significant discounts on nearly all cars, vans or trucks — be they personal or work vehicles — in the Chrysler family of brands.

Participation in the Chrysler program, which is only available to MRAA members in the United States, entitles dealership employees, subsidiary employees, business retirees and employee family members to save thousands of dollars on their next Chrysler, Jeep, Dodge, RAM or FIAT purchase (Dodge Viper and Jeep Grand Cherokee SRT models are excluded) by purchasing vehicles at the "Preferred Price” — one percent below factory invoice, plus a $75 administration fee. This offer extends to personal as well as commercial vehicles.

The Chrysler Affiliate Rewards Program member discounts are exclusive to MRAA members through the MRAA Rewards Program, which includes more than 30 tangible benefits that members can take advantage of for their $300 annual investment in MRAA membership.

"This new partnership with Chrysler is just another way MRAA is seeking to add even greater return on investment for MRAA membership,” says Sonja Moseley, MRAA director of benefits. "Most if not all dealerships require vehicles to operate their businesses, and this relationship helps dealers take advantage of discounts on new car, truck and van purchases.”

Each dealership employee, retiree or spouse/family member is entitled to purchase or lease a combined total of two vehicles per calendar year at the discounted, one-percent-below-factory-invoice rate. Individuals interested in taking advantage of the Chrysler program are given a special control number to apply for the discounts, which they can generate on the Chrysler website,, or by calling the Chrysler Affiliate Rewards Program Headquarters at 888-444-4321.

In order to gain access to the Affiliate Rewards Program website, dealership employees will enter a company code (supplied to them by MRAA representatives). The website contains information about how to participate in the program, sample vehicle pricing, shopping tools, and program rules/FAQs. After entering the code, they will key in some basic personal information, such as name, address, telephone number, company name, and company code, to generate a unique control number. To obtain the discount, dealers will take the control number, along with their company photo ID badge or recent, original pay stub (and a marriage certificate or license or similar documentation, if the spouse is to be the intended buyer) to any participating U.S. Chrysler, Jeep, Dodge, RAM dealership or FIAT studio for redemption.

"The process is simple and straightforward, and provides marine dealers with an easy way to save money on both essential business and personal vehicles,” says John Wentzel,” Chrysler RAM brand advocate. "We offer better-than-competitive pricing on any of the vehicles dealers may need for themselves, their families or for their business — most certainly RAM trucks.”

Discounts offered through the Chrysler Affiliate Rewards Program also "stack,” Wentzel explains, meaning that other incentives Chrysler offers its retail customers likewise apply for Affiliate Program members, in addition to the one-percent-below-factory-invoice rate they’re already receiving as program participants. That could amount to thousands more dollars in savings on qualifying vehicle purchases.

Aside from discounts on vehicles, Affiliate Rewards Program members who are business owners can participate in the Chrysler Business Link program, where they are eligible for reimbursements on related car, truck and van accessories for their business. If a program participant buys an item or items, comes back to the dealership within 90 days and gives their salesperson the purchase invoice, they can be refunded up to $1,500 of the accessories purchase price directly from Chrysler.

"So if a dealer wants to buy a complete shelving system for his or her new work truck that costs $3,000, the Business Link program can provide up to $1,500 cash back from Chrysler helps take a bit of the sting out of that purchase,” Wentzel says.

Other incentives include four free oil changes (or oil changes for the first two years, whichever comes first); 5-year, 100,000-mile warranties on all vehicles; and discounts on vehicle graphic wraps (Chrysler gives program participants discounts up to 50 cents on the dollar up to a maximum cost of $2,000). For complete details of the Chrysler Business Link program, visit

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit


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