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MRAA Members: Get Valuable Market Data Through CDK Global

Tuesday, November 4, 2014   (0 Comments)
Posted by: Lindsey Johnson
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For marine dealers, being able to benchmark their businesses against the competition is paramount; and having access to the data required in order to make appropriate market comparisons is key to boosting profits and elevating the bottom line.

Membership in the Marine Retailers Association of the Americas makes it easier than ever for dealers to know where they stand in the marketplace through an exclusive partnership with CDK Global Recreation — formerly ADP Lightspeed — an MRAA Premier Partner and the association’s exclusively endorsed dealer management software provider. The partnership gives MRAA members access to monthly marine market data to see how they compare against other dealers located throughout North America.

The monthly data reports will be housed on the MRAA website for dealer members to view and download. MRAA members also will be eligible for discounts offered by CDK Global for the LightspeedEVO dealership management software.

MRAA members get exclusive access to CDK Global data through the MRAA Rewards Program, which includes more than 30 tangible benefits that members can take advantage of for their $300 annual investment in MRAA membership.

"We’re thrilled to partner with CDK on dealership management, giving our members access to valuable market data they can’t get anywhere else” says Matt Gruhn, MRAA president. "Not only does CDK Global Recreation offer an incredible solution on the software side, but it also provides the association with great insight into data that drives the market and many outstanding best practices that CDK has recognized through its work with dealers over the years.”

MRAA and CDK will work to produce an annual "Best Practices” webinar for MRAA members to gain insights into how they can improve dealership processes. MRAA members on the Lightspeed system have free access to Lightspeed’s Parts and Major Unit Locator service, which allows them to search parts inventories of other dealers using Lightspeed. MRAA members can buy and sell obsolete parts or hard-to-sell units simply by tapping Lightspeed’s dealer network.

"We’re excited to work with MRAA and its members to help grow the marine industry,” says Greg Smith, vice president and general manager of CDK Global Recreation. "Our LightspeedEVO dealer management solution will help MRAA member dealers succeed in their businesses. CDK Global Recreation is fully vested in helping marine dealerships succeed by offering software training, business consulting, and world-class support to MRAA members.”

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit

About CDK Global Recreation
With nearly $2 billion in revenues and more than 40 years of experience, CDK GlobalTM is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry and adjacencies. CDK Global provides solutions in more than 100 countries around the world, serving more than 26,000 retail locations and most automotive manufacturers.CDK Global’s solutions automate and integrate critical workflow processes from pre-sale targeted advertising and marketing campaigns to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on using data analytics and predictive intelligence. For more information, visit


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