MICD Program Offers Marine Retailers Incredible ROI
Wednesday, November 5, 2014
Posted by: Lindsey Johnson
The Marine Industry Certified Dealership Program provides marine
retailers across North America with the tools they need to achieve business and
operational excellence at their respective dealerships. But the program offers
dealers much more than just standards and processes; Certification grants
dealerships access to a host of exclusive benefits designed to help them save money,
earn money, further their professionalism, and maximize consumer exposure of
their MICD status.
Certified Dealerships at any level of the program — Step 1, Step 2 or
Five Star — are eligible to partake in benefits like access to leads through
the Discover Boating Lead System; discounts on space at all National Marine
Manufacturers Association-produced boat shows; business insurance stipends and
cash back on premiums; cash back on the sale of extended service agreements;
discounts on Professional Yacht Broker certification; and access to free,
professionally designed marketing materials.
"Participation in the MICD Program is one of the most important and
valuable investments a dealer can make in his or her business,” says Sonja
Moseley, MICD Program director. "The benefits retailers can reap as a direct
result of becoming a Certified Dealership are completely unique to the program
and unavailable anywhere else in the industry. Our goal with Certification is
not only to help dealerships run their operations in the most successful and
profitable way possible, but also to offer them the tools, collateral and
discounts that will serve to further advance their position in the marketplace
and help bolster satisfaction and loyalty among customers.”
Certified Dealerships are granted direct access to consumer leads
generated through DiscoverBoating.com via the Discover Boating Lead System,
which MICDs can access on GrowBoating.org with their username and password.
Additionally, MICDs will receive special recognition at any NMMA-produced boat show in the
U.S. and Canada, giving them additional visibility among consumers and helping promote their Certified status.
Business insurance often is a big expense for dealers. Insurance giant
CNA is helping take a bite out of this cost for MICDs by making Certification Program
participants eligible for stipends at each program step, as well as offering up
to 10 percent back on premiums for Five Star MICDs.
The CSI and
financial benefits that extended service agreements provide dealerships cannot
be overstated, and Marine Industry Certified Dealerships are entitled to
rebates on the sale of these agreements through American Guardian Warranty
Services. AGWS is offering cash-back rebates to MICDs on the sale of its
Compass Marine extended service agreements based on three levels of criteria,
two of which involve Certification.
Sales personnel at MICDs are able to further enhance their level of
industry professionalism by becoming Certified Professional Yacht Brokers at a
total savings of $550 per applicant to the CPYB accreditation program. The CPYB
designation is the most prestigious mark of excellence for yacht sales
professionals throughout North America.
Finally, Certified Dealers have unlimited access to a variety of free,
professionally designed marketing materials — including professionally produced
videos, press release templates, web and print
ads, valuable sales and marketing tips, and more. Among the exclusive benefits, the MICD Best Practices Navigator
gives Certified Dealers access to a 100-plus-page compilation of the best
practices, strategies and processes that MICDs across North America employ at
their respective dealerships to boost customer satisfaction and increase sales.
"The benefits we currently offer Certified Dealers are substantial,
and the list is only continuing to grow and expand,” says Moseley. "The MICD
Program is committed to making the value proposition for dealers enrolling in
the program impossibly high.”
To review the complete list of MICD Program benefits, click here.
For more information about the MICD Program or to enroll, contact
Sonja Moseley at (763) 333-2424 or firstname.lastname@example.org.
Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas
(MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to
improving the customer experience at the retail level. The first step in the Certification
process focuses on establishing a high level of customer
satisfaction through communication, appearance and quality. The second tier of
Certification continues to enhance the customer experience by implementing
processes for overall dealership functionality. At the program’s Five Star
level, established organizational procedures are implemented to ensure smooth
operations and happy customers. To learn more about the MICD Program, visit MRAA.com/certification.