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Dealers: Save 200 of Certification Program Costs at MDCE 2014

Monday, November 17, 2014   (0 Comments)
Posted by: Lindsey Johnson
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Marine retailers looking to renew their Marine Industry Certified Dealership status or get through the next step of the MICD Program in the most affordable way possible will have a golden opportunity to do so at the 2014 Marine Dealer Conference & Expo, taking place Nov. 16-19 at the Orange County Convention Center and Rosen Centre Hotel in Orlando, Fla.

Dealerships that swing by the MICD Booth #302 on the MDCE Expo Hall Floor to register for the next step of the program or to Recertify will receive $200 off the total cost of their Certification or Recertification.

To begin the path towards completing Certification, dealers start with Step 1, which focuses on outstanding customer service, for an entry point of less than $600. Dealers can then move on to Step 2, focusing on operational excellence, for $949. Finally, to achieve superior performance, the third and final step, Five Star Certification, the cost for dealers is $1,330, keeping the total fee for program participation under $3,000.

There’s also a Fast Track option that allows dealers to follow a more streamlined route to Certification at a total cost of $2,499, which represents a $380 savings over completing the program one step at a time. Recertification takes place every other year at a total cost of $1,699 (to Recertify at the Five Star level).

Members of the Marine Retailers Association of the Americas receive additional discounts for each step of the MICD Program (a $50 savings per step and $100 off the Fast Track).

“The $200 MICD Program savings available exclusively to dealers that sign up to participate at MDCE is a great incentive to either get enrolled, continue on with, or stay involved in Certification,” says Sonja Moseley, MICD Program director. “We know how important it is to monitor costs and expenditures for marine retailers, and in order to help them save the most money possible, we wanted to offer this valuable, cost-saving opportunity to dealerships that make it a priority to attend the industry’s premier annual dealer educational event.”

For more information about the MICD Program or to enroll, contact Sonja Moseley at 763-333-2424 or

About the Marine Industry Certified Dealership Program
Managed by the Marine Retailers Association of the Americas (MRAA), the Marine Industry Certified Dealership Program (MICD) is dedicated to improving the customer experience at the retail level. The first step in the Certification process focuses on establishing a high level of customer satisfaction through communication, appearance and quality. The second tier of Certification continues to enhance the customer experience by implementing processes for overall dealership functionality. At the program’s Five Star level, established organizational procedures are implemented to ensure smooth operations and happy customers. To learn more about the MICD Program, visit

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