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ADP Lightspeed named Endorsed Dealer Management System of the MRAA

Thursday, June 7, 2012   (0 Comments)
Posted by: MRAA Admin
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MINNEAPOLIS – June 7, 2012 — The Marine Retailers Association of the Americas announced today that it has named ADP Lightspeed as the exclusive endorsed Dealer Management System provider of the association.

The partnership between MRAA and ADP Lightspeed is multi-faceted as ADP Lightspeed will provide the association a host of benefits for MRAA members.

"We are thrilled to be partnering with such an authority on dealership management,” says Matt Gruhn, President of MRAA. "Not only does ADP Lightspeed offer an incredible solution on the software side, but they also provide the association with great insight into the data that drives the market and many outstanding best practices that they’ve recognized through their work with dealers over the years.”

"We are extremely excited about our partnership with the MRAA,” says Greg Smith, General Manager of ADP Lightspeed. "We have enjoyed significant growth in the marine industry by providing dealer management software that allows our dealers to improve their profitibility. We invite all MRAA members to take advantage of this partnership.”

ADP Lightspeed and MRAA will partner to provide MRAA members with a series of educational webinars. MRAA members on the Lightspeed system can gain one year of free access to ADP’s Parts and Major Unit Locator service, which allows them to post their inventory to the network for other dealers to sell, increasing inventory turns. Leveraging this service gives memebers a powerful tool to increase turns and decrease lost sales. MRAA members will be able to buy and sell obsolete parts or hard to sell units by using Lightspeed’s network of dealers. For more information on the Parts and Major Unit Locator, click here.

MRAA members will also recieve six months free access to ADP’s proprietary Databack system, which allows them to easily compare their business to other dealerships regionally or nationwide, identify trouble spots, and make informed decisions that help them improve efficiency and profitability.

In addition, ADP Lightspeed will provide regular data reports, pulled from the Databack system, that will allow MRAA members to note dealer performance from across North America as well as track their performance against the rest of the marine industry. And finally, ADP Lightspeed will contribute five generic dealership forms for dealers to access from the forthcoming MRAA Rewards Resource Center.

About Marine Retailers Association of the Americas

Celebrating its 40th anniversary in 2012, the Marine Retailers Association of the Americas is the only North American association dedicated to furthering the interests of boat and engine dealers and other marine-related retailers throughout North America. Under the umbrella of MRAA Rewards, the MRAA offers a host of cost-saving, revenue-generating, business-improvement, and professional-development benefits exclusively for its members. MRAA is the united voice of marine retailers. For more information, visit

About ADP Lightspeed

ADP Lightspeed, based in Salt Lake City Utah, is a part of ADP Dealer Services, which provides integrated computing solutions to over 25,000 auto, truck, motorcycle, powersports, recreational vehicle, and heavy equipment dealers throughout the United States, Canada and Europe. For more information, visit

About ADP

Automatic Data Processing, Inc. (Nasdaq: ADP), with about $10 billion in revenues and approximately 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resourcepayrolltax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, agriculture and heavy equipment dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at

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