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About the MRAA
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Why We Exist
At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice.

Our Values:

  • Accountability: We stand behind our commitment to create a vibrant and healthy organization with a strong foundation that supports the stellar execution of its mission of service to the marine industry now and into the foreseeable future.
  • Authenticity: We work to earn and maintain the trust of our team, members, partners and the entire boating industry by serving with genuine care, respect and integrity.
  • Drive: We strive to continuously improve our service to our team, our members, our partners and the entire boating industry.
  • Leadership: We serve and represent the dealer community, actively contributing to marine retail and marine industry improvement and growth.  

The Marine Retailers Association of the Americas enjoys the membership and support of not only marine retailers, but also many Partner Members who offer products and programs that help retailers continuously improve their businesses. Through MRAA membership, Retail and Partner Members gain access to the community of fellow members, a voice in Washington, D.C., and many programs, services, and products specifically tailored to our industry.

As a retailer working in this industry, you know that the best solution to secure a healthy future for your business is to be proactive, rather than reactive. MRAA provides the timely information and tools your dealership requires to ensure a bright tomorrow.

Through the MRAA Rewards Program, we are proud to offer outstanding benefits to our members including: the representation of marine retailers' and the boating public's best interests in Washington, D.C.; a number of revenue-generating and cost-saving resources and advice; educational and performance-improving opportunities; as well as the strength of a large and powerful membership comprised of your peers in the boating industry.

Our Board of Directors is comprised of 11 Regional Directors— representing the United States and Canada — 4 At Large Directors, and 4 Officers. These board members volunteer their time to help to make the retail boating business the best that it can possibly be.

Whether you're looking for a formal position on the board or a committee or you're simply looking to network with other professionals with similar interests, we encourage you to get involved! If you aren't yet a member, join! If you are a member but would like to have a greater impact, give your feedback or get involved with one of our working committees!

Still not convinced? There are a number of reasons why today's marine retailers should belong to the Marine Retailers Association of the Americas.

Be involved with like-minded business people
The MRAA is comprised solely of those who depend on the marine industry for their livelihood. Our board is made up of dealers who are working hard to look out for the best interests of their fellow retailers. As those involved in any group of any kind will know, there is strength in numbers especially when those numbers come together to comprise a network for thriving marine retailers. The Marine Industry Certified Dealership (MICD) Program is one such network.



Be part of a United Voice

MRAA has a commanding presence on Capitol Hill, protecting the interests of its members. Many of today's most affirmative marine-related laws and policies lead back to the MRAA's leadership in Washington. For more than 40 years, MRAA has tirelessly stood for constructive changes that affect the marine business as well as acting as a communication vessel between our members and Washington. The far-reaching representation continues to put the concerns of marine operators in the forefront of the nation's lawmakers, as well as keeping MRAA members informed of changes and impending issues. And we need your support, both for direction on the individual issues and for funding the efforts in D.C.

MRAA Rewards Program
The MRAA's ultimate mission is to help its members run stronger businesses, through benefits that create operational efficiencies and financial strength. And with that in mind, the MRAA works hard to design programs, through the MRAA Rewards Program, that will help dealers cut costs, generate revenues, educate their employees and improve dealership performance. in order to better run their operations. Click on any of the links in this paragraph to see more details on these benefits; and if there's a benefit you'd like to see the MRAA offer, by all means, let us know by clicking the Contact Us button up at the top of this page.

Awards & Scholarships

The Marine Retailers Association of the Americas is committed to the continued health of the marine industry, as well as providing education and support to all of its members. Through this mission, the MRAA has created a number of scholarships to financially assist the professional development of those in the marine industry and has also set up an educational foundation to ensure this initiative continues to grow and prosper. The MRAA Educational Foundation, a not-for-profit 501(c)3 corporation, was founded in 2004 to provide financial support for education, training and professional development in the recreational marine trades. MRAA and the MRAA Educational Foundation are dedicated to the growth of the recreational marine industry through workforce development. The MRAA offers three different educational scholarships.
  • The Duane Spader Leadership Development Scholarship offers the recipient full tuition to attend the 15- to 18-month Spader Leadership Development Program, designed to teach participants the new leadership and management skills they need to thrive today’s business environment and into the future.
  • The Kevin Lodder Scholarship covers the tuition and provides a travel stipend for the recipient to attend Spader Business Management's Total Management Workshop.
  • MRAA's Technical Scholarships are awarded to marine technical schools to offer financial assistance for their best students who are preparing for a career in the boating business.
Additionally, the MRAA Educational Foundation presents, annually, the Darlene Briggs Woman of the Year Award. This honor, presented to an outstanding woman who is actively involved in the marine industry, presents the recipient with an honorarium from the Darlene Briggs Foundation to be used toward her continuing education.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428