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Brunswick Dealer Certification


Brunswick is a longstanding leader in dealer certification. The Brunswick Dealer Certification program provides Brunswick boat dealers with a proven pathway to new growth and profitability by delivering a superior customer experience through operational excellence. We provide the latest best practices and tools for continuous improvement techniques that successful dealers across the country rely on to reach their goals. By applying these new strategies, your Certified Dealership will experience business improvements across your dealership and will reach new heights year after year.

The Brunswick Dealer Certification program consists of three levels: Brunswick Five Star, Brunswick Master and Brunswick Platinum Master. Brunswick has worked closely with the MRAA to be sure that all Marine Industry Certified Dealership Program requirements are covered in the Brunswick programs. This allows you to certify through the Brunswick program and be considered both Brunswick and Marine Industry Certified – 2 certifications for one price.


Brunswick Five Star Dealer Certification
To become a Brunswick Five Star Dealer, your business will need to satisfy many important operational requirements. These requirements are broken into 11 segments that address your entire business including Dealership Planning, CSI Scores, Lead Management, Sales, Service and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements. Download the Brunswick Five Star Program Guide.

Brunswick Master Dealer Certification As a Brunswick Master Dealer, you will apply proven business-building strategies for incremental growth through continuous improvement of your dealership practices. Brunswick Master certified dealers set the standard for operational excellence that all other dealers seek to attain with their commitment to be the best of the best. To become a Brunswick Master Dealer, your business will need to satisfy several important requirements in 13 segments across your entire business including Dealership Planning, Continuous Improvement, CSI Scores, Lead Management, Sales, Service, Parts and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements. Download the Brunswick Master Program Guide.

Brunswick Platinum Master Dealer Certification
Brunswick Platinum Master status is reserved for those Brunswick Master certified dealers who are committed to carrying only boats made by Brunswick. Brunswick appreciates this commitment to our brands and recognizes those dealers separately as Brunswick Platinum Master Dealers. Brunswick Platinum Master Dealers will need to satisfy the same important requirements as a Brunswick Master certified dealer, including requirements from segments such as Dealership Planning, Continuous Improvement, CSI Scores, Lead Management, Sales, Service, Parts and Marketing. Each segment will contain requirements that must be met and you will be asked to provide documentation to demonstrate proficiency in each of these requirements. Download the Brunswick Platinum Master Program Guide.


For more information on any of the Brunswick Dealer Certification levels or to get started, email Kirsten Schuchardt or contact her at 920-929-5094.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428