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Continuous Certification

Exclusive, Customized Curriculum

This customized curriculum is based on the tenets of Dealer Certification. It features video, reading materials, dealer-to-dealer discussion forums, activities, real-world exercises and testing. The curriculum provides insight into the latest trends, strategies and best practices on topics critical to dealer success – and the training and tools dealers need to put what they learn to work in their business. What’s more: Dealers rely on Continuous Certification for ongoing improvement and to maintain their Certification.

The Dealer Certification content is:

  • An in-depth, hands-on educational experience;
  • Customized for marine dealers who have met the requirements of the MICD Program;
  • Available to Certified Dealers and their teams, on-demand without leaving the dealership;
  • Built to deliver upon the latest research on how the brain learns;
  • Designed to change behavior to deliver maximum results;
  • Delivered by some of the MRAA's most sought-after subject matter expert partners;
  • Brought to you by the same MRAA team that hand-picks the educational line-up at Dealer Week; and
  • Facilitated by MRAA's team of Certification Consultants to help you achieve real results.

The Continuous Certification program will drive improvement for your dealership, introducing you and your team to a steady, structured stream of new ideas, processes, strategies and opportunities for growth and development. Preview the 2020 Continuous Certification Courses.


Continuous Certification enrollment is now open, and you can inquire about your eligibility by contacting Nikki Duffney at 763-333-2420 or nikki@mraa.com. A preview course, "Buyer Motivation: The Key to Building Value" is available free at MRAATraining.com. The annual program is available for $999 for MRAA Members and $1,099 for Non-Members. You must be a Certified Dealer before you are eligible to enroll.

Put yourself, your team and your entire dealership on the track for greater success in the year ahead, and enroll today.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428