|Welcome to Continuous Certification!|
Big News about Dealer Certification.
The MRAA Dealer Certification Program’s concept of “Re-Certification” has gone through a powerful revamp in response to dealer feedback. Under the all-new Continuous Certification program, which will officially launch in January 2018, the most valuable elements of “Re-Certification” will be merged with value-packed educational programming, customized exclusively for Certified Dealers. Successful completion of the new program’s coursework will not only qualify dealers for maintaining their Dealership Certification but will also strengthen those dealerships' operations and performance.
What does this mean to you?
Exclusive, Customized Curriculum
This exclusive, customized curriculum – based on the tenets of Dealer Certification – will feature video, reading materials, and dealer-to-dealer discussion forums. Dealers will participate in those educational programs, and will complete real-world exercises and testing in order to meet the requirements of maintaining their Certification. The curriculum will provide insight into the latest trends, strategies and best practices on topics critical to dealer success – and the training and tools dealers need to put what they learn to work in their business. What’s more: Dealers can invite any and all of their Certified location's employees to participate.
But you must be a Certified Dealer to enroll in this curriculum.
If you found value in the highly acclaimed content that MRAA creates for its annual conference or its online educational programming at MRAATraining.com, you will be blown away by the all-new Continuous Certification curriculum. The Dealer Certification content is:
The ALL-NEW Continuous Certification program will drive improvement for your dealership, introducing you and your team to a steady, structured stream of new ideas, processes, strategies and opportunities for growth and development. Preview the 2018 Continuous Certification Courses.
Quarterly Course to Drive Performance
You and your fellow Certified Dealers gain access to four BRAND NEW, purpose-built courses each year — one per quarter. You choose which team members you want to complete each course, and we expose them to the latest thinking and tactics driving marine retail success.
Not only will they be asked to submit their own learning objectives, complete each course component and participate in quizzes to test what they learned, but they also will complete a Commitment to Improvement document at the end of each course, and the progress toward those commitments will be tracked annually as part of your dealership’s Performance Improvement Plan.
In 2018, we expect to deliver the following four courses:
Want to take a no-risk, huge-impact trial to see if Continuous Certification is for you? Take a free trial of our Pilot Course, Buyer Motivation: The Keys to Building Value.
If you want to sample the power that these incredible courses will offer you, your team and your dealership, you can engage now with the Continuous Certification Pilot Course, Buyer Motivation: Key to Building Value. This course is free and available to any marine industry professional interested in seeing what this exciting evolution is all about.
Continuous Certification enrollment is now open, and you can inquire about your eligibility by contacting the MRAA offices. Just contact Nikki Duffney at 763-333-2420 or email@example.com. The Pilot Course is available at no charge at MRAATraining.com, and the official Continuous Certification Curriculum rolls out on January 1st. The annual program is available for just $999, and only $899 for MRAA Members. But you must be a Certified Dealer before you are eligible to enroll. So get Certified today.
Put yourself, your team and your entire dealership on the track for greater success in the year ahead, and enroll today.