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Marine Industry Certified Dealership Program

The Marine Industry Certified Dealership program provides a customizable blueprint to help boat dealers establish efficient and effective processes that lead to an outstanding retail experience for your customers and a thriving marine business for you and your team. The program offers you the tools to engage your employees in your business’ success and create a world-class retail experience that leads to higher levels of customer loyalty.

As a dealer establishes systems and processes through the program, Certification requirements like employee satisfaction surveys, tracking and trending customer experiences and best practice sharing bring to life a feedback loop that strengthens Certified Dealers' operations even further. Certification’s efforts to help them standardize customer relations management, facility and website upkeep, and performance planning help make them the highest-performing dealers in the industry.

Becoming a Certified boat dealer gives you a competitive advantage that only the best of marine dealers can claim. Through meeting the requirements of the program, you will establish effective and efficient systems and processes. You will create a culture of continuous improvement. You will generate not just satisfied customers but loyal fans. And your business will emerge stronger because of it. So, when you put that Certified Dealer logo on your front door, you make a commitment to yourself, to your customers and to your employees that you have committed the requirements of a proven program and that you have committed to running the best dealership possible.


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I'm Certified. Now what? Take a peek at the Continuous Certification Program!

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428