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Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post Sale Success
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Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post Sale Success

In partnership with AVALA, Inc., a Rollick company, the MRAA has created the white paper, “Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post Sale Success.”

The digital publication seeks to provide marine dealers with a deeper understanding of the basics of delivering a more rewarding customer experience. The 18-page educational resource not only defines the difference between customer service and customer experience, but it also highlights key points in a customer’s ownership journey that dealers can focus on.

 

Download the Guide.

  

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