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Guides to Success

The Marine Retailers Association of the Americas is dedicated to creating guides to enhance the success of our members and their employees. Below you'll find resources that touch on all aspects of the dealership including sales, service, operations, marketing and more. If you have an idea for a guide that you don't see here, let us know. 

 

 


The Guide to Phone Skills

The Guide to Phone Skills was developed, in conjunction with the Marine Industry Certified Dealership program, to provide marine retailers with tips on hiring and training staff members, auditing a dealership’s phone responses, advice on scripting calls, and how to market a phone number.

Job Descriptions That Amp Up Productivity

Job Descriptions That Amp Up Productivity was developed, in conjunction with the Marine Industry Certified Dealership program, to empower employers to craft internal and external job descriptions that create a more productive, accountable and satisfying work environment.

The MRAA Guide to Apprenticeship

The Guide to Apprenticeship was created by MRAA education team to provide marine retailers a step-by-step manual on how to design, recruit for and evaluate an apprenticeship program for marine dealership’s service department. 

 

Realign Your Website

Realign Your Website was created by MRAA, in partnership with Dominion Domains. This guide was designed to help marine retailers set goals and clearly define the ultimate purpose of their website.

MRAA Great Dealerships To Work For - 2018

This custom publication highlights the boating industry's leading dealers in Employee Satisfaction, as part of the Marine Industry Certified Dealership Program.

 

MRAA Guide to Building a Foundation for Accountability

MRAA Guide to Building a Foundation for Accountability leads dealers through the fundamentals of developing a culture in which employees are held accountable for fulfilling their responsibilities and meeting their goals.

Defining the Customer Experience: An In-Depth Look at the Ingredients for Pre- and Post-Sale Success

This Guide to Defining the Customer Experience was created by MRAA, in partnership with AVALA,Inc., a Rollick Company. The digital publication seeks to provide marine dealers with a deeper understanding of the basics of delivering a more rewarding customer experience.

Evaluate Your Website’s Domain, Design and Digital Content

Evaluate Your Website's Domian, Design and Digital Content was created by MRAA, in partnership with Dominion Domains. This guide was designed to lead marine retailers through the process of evaluating websites in order to identify the areas that could use improvement.

The Guide to Customer Relationship Management

This Guide to Customer Relationship Management was created by MRAA in partnership with CDK Global Recreation and DockMaster.

 

The Guide to Dealership Improvement

This Guide to Dealership Improvement was created by MRAA in partnership with Barletta Boats. It has been designed to fan the flames of dealer's desire to be the best by exploring why you and your dealership should pursue continuous improvement, what kind of improvement you might pursue, where in the dealership you might pursue it, and how to pursue it to generate the maximum return on your investment of time and money.

 

MRAA's 2015 Leadership Guide to Success

The 2015 Leadership Guide to Success was created by MRAA in partnership with the Marine Industry Certified Dealership Program. This invaluable guidebook is a compilation of contributions form experts who offer you benefits through the MRAA Rewards Program. Together, they offer retailers dozens of tips, ideas, strategies and best practices for maximizing effective leadership skills and leading a team.
 

 

MRAA's 2015 Marketing Guide to Success

The 2015 Marketing Guide to Success was created by MRAA in partnership with the Lighthouse Media Solutions. This invaluable guidebook is a compilation of contributions from subject-matter experts. Together, they offer marine retailers strategies and best practices for using social media and growing online presence, leveraging e-mail marketing tools to boost sales, improving the customer experience online, marketing to women, and much more. 
 2015 Success Guide

 

MRAA's 2015 Sales Guide to Success

The 2015 Sales Guide to Success was created by MRAA in partnership with Lighthouse Media Solutions. This invaluable guidebook offers you and your team dozens of tips, ideas, strategies and best practices for boosting margins on pre-owned inventory, managing consumer leads, implementing cloud-based sales tools, selling extended service agreements, obtaining insurance coverage, generating referral sales, and much more. 
 2014 Success Guide

 

MRAA's 2015 Service Guide to Success

The 2015 Service Guide to Success was created by MRAA in partnership with Lighthouse Media Solutions. This invaluable guidebook offer you and your team dozens of tips, ideas, strategies and best practices for building a winning service department, selling and merchandising accessories, leveraging relationships with marine distributors, and much more. 

2014 Success Guide

MRAA's 2014 Guide to Success

With more than 100 ideas to amp up your dealership's results, this guide to success was created by MRAA in partnership with Lighthouse Media Solutions. Its contents were authored by speakers from the 2013 Marine Dealer Conference & Expo as well as from MRAA benefits providers.

 

Best Ideas Guide

Learn from the top dealers around the country what's working best for them. Follow along as they explain what makes them so successful, and what ideas for marketing, management and employee incentives you can begin to incorporate in your business right now.

 

MDCE's 2012 Best Ideas

From finding ways to reach a new group of customers to building a new employee training facility, dealers across the country are finding creative ways to improve their businesses. In this white paper, brought to you by Boat Trader, dealers that attended the annual Marine Dealer Conference & Expo submitted the best ideas they implemented in 2012, and the staff of Boating Industry magazine compiled them into this one document. The best ideas, as chosen by a panel, were presented at the MDCE and attendees were given a chance to ask questions and hear first-hand how well these ideas worked. With advice in business management, customer satisfaction, marketing, sales and service, these are ideas you can put to work today to grow your dealership.
 
   The MRAA Guide to Success in 2013
Description: With more than 100 ideas to amp up your dealership's results, this guide to success was created by the MRAA in partnership with Lighthouse Media Solutions. Its contents were authored by speakers from the 2012 Marine Dealer Conference & Expo as well as from MRAA benefits providers.

 
 

 

Federal Regulatory Compliance Guide
There are eight federal financial regulations that affect boat dealerships. You're either compliant with them or you're not. NOT being compliant could cost you thousands or even millions of dollars — it could cost you your business. And the worst part is that the federal government is ramping up enforcement of these regulations. This incredible 40-plus-page resource will further your understanding of these regulations and help you maintain your compliance.

 

Have an idea for an MRAA Guide? Email Liz Walz.

 

 

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