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Marine Industry Certified Dealership Program
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The Marine Industry Certified Dealership Program continues to evolve to meet the needs of today's marine dealerships. We’ve transitioned to an online platform that simplifies the preparation and submission processes, and exclusive benefits for Certified Dealers are growing every day. You can view the complete list of Certified Dealer benefits here. Plus, on average, Certified Dealerships:
  • Have higher CSI scores than non-Certified dealers
  • Report higher demand on most new boat types
  • Report stronger retail trends for new and pre-owned boats
  • Indicate more access to credit for both retail/consumer and wholesale/dealer
  • Generate more revenue than non-Certified dealers
  • Are more satisfied, on average, than non-Certified dealers (both currently and within a 3- to 5-year outlook


This data comes from the 2014 AVALA CSI Comparison and 2014 Performance Perspective. If you want to see what your peers are saying, take a look at the testimonials here.  



MICD Five Star ($2,399 MRAA members / $2,499 nonmembers)
*Multi-location discount available ($950 MRAA members / $1,000 nonmembers)

The MICD Five Star allows dealerships to move straight to a Five Star Certified Dealership through one process and 15 standards. Dealerships can take their business to the next level with this streamlined route. MICD Five Star targets high-level business practices proven to generate superior performance, operational excellence and deliver outstanding customer satisfaction.

Download the Five Star Checklist 


1. Certification Assessment
2. Marine Industry Consumer Commitment
3. Employee Process
4. Employee Satisfaction Survey
5. Education & Training
6. CRM Process
7. CSI Tracking/Trending
8. Sales Process
9. Website Standards
10. Facility Standards
11. Service Process
12. Parts Process
13. Accounting Process
14. Mystery Shopping
15. Performance Planning


Have you already completed the MICD program? Upgrade your membership to Gold to maintain your Continuous Certification along with access to additional educational content to elevate your dealership with one annual investment of $1,995. Email Nikki or call at 763-333-2420!


Five Star MICD Recertification ($1,649 MRAA members / $1,699 nonmembers)
*Multi-location discount available ($450 MRAA members / $500 nonmembers) 



8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428