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Marine Industry Certified Dealership Program


The Marine Industry Certified Dealership Program gives you the tools, guidance and best practices to evaluate and improve 15 different aspects of your marine dealership, focused on your dealership operations, employee satisfaction and the customer experience.

You’ll be paired with a consultant, who will walk you through every step of the program and share tips and tricks for improvement throughout the process. While you’re given 6 months to complete the MICD program, you can complete it in as little as 6 weeks.

Once Certified, you’ll earn benefits provided exclusively to Certified Dealers. You’ll also have the opportunity to access exclusive education provided only to Certified Dealers, through the Continuous Certification program that dealers rely upon to continue to grow their businesses and maintain their Certification status.

MICD Five Star Certification:
$2,549 for MRAA members
$2,749 for non-members

A multi-location price is available for subsequent locations:
$1,000 for MRAA members
$1,050 for non-members

Support of your enrollment in MICD is available from several manufacturers. Click here to see if one or more of your manufacturers has partnered with the MICD program.

Enroll in Certification. 

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428