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Marketing the Boating Lifestyle
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You’re familiar with the idea of “selling the lifestyle,” but do you really know how to bring the boating experience to life in your marketing?

Learn guidelines for integrating visual elements into all your channels — social media, website, collateral, in-store marketing and more — to better sell the on-water experience when you purchase, “Marketing the Boating Lifestyle” by Samantha Scott, APR, available in the MRAA Interactive Virtual Training System. You’ll learn best practices for filming your own videos, taking your own photos, making them stand out and getting your customers to share them.

The course – priced at just $249 per year – provides you and up to 25 members of your team access to this educational module with bonus videography guide. To purchase, click here to enter the Training Center, then select “Marketing & Advertising” and click on the name of the course.

Questions? Contact Liz Walz at or 315-692-4533

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428