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MRAA Rewards F&I Outsourcing Benefit
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Boat dealer members have received over $15,000 with this program. Learn about joining today to start earning money. Combining Priority One with other great Rewards Programs makes your membership dues investment a smart investment.

Through your membership in the MRAA Rewards Program and by becoming a Priority One dealer partner, you will not only see more customers approved and more boats delivered, but you will also receive BonusBucks for every loan facilitated through Priority One. And that’s above and beyond the money you make on F&I reserve.

In 2016, MRAA Educational Foundation, Priority One and the Boater Rewards Association launched the first-ever marine industry college scholarship donating $5,000 to financially assist the training and education of those working in or planning for a career in the marine industry.

In addition to the financial rewards, Priority One also provides MRAA members a number of other services, including free training webinars related to F&I management best practices, educational seminars at MRAA's annual conference, a PCI compliance kit containing pertinent advice and forms necessary to remain compliant with federal regulations and generic dealership operations forms to be downloadable from the MRAA Resource Center.

Priority One, the recreational industry’s oldest and largest full-service F&I outsourcing provider, has served the marine industry nationwide for over 30 years. With Priority One’s trained professionals, your dealership will see more loan approvals, more deliveries and an increase in F&I profit. Priority One will provide your dealership with multiple lenders and your customers with specialized finance packages, relieving you of the hassles of retail financing so you can focus on selling.

As a full-service F&I provider, Priority One’s recreational F&I services are complemented with Priority One’s commercial division which provides financing for marina and boatyard equipment. Through this division, MRAA dealer members are able to finance essential heavy equipment needed to run their business. Everything from boat hoists and marina forklifts to company trucks and tractors can be financed through Priority One. Finance options include leases, loans, flexible terms, low rates and programs for new and used equipment.

For more information about what Priority One can do for you, visit the Priority One website, call 800-419-1341 or email Nikki Duffney at

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428