Nothing happens until a sale is made. The old mantra holds true in the boating industry like it does everywhere else, and we're here to help make sure that you make the sale. Lots of sales, in fact. We've collected a bevy of sales resources for you to tap into and to help you strengthen your sales efforts.
- "As Is - No Warranty" Waiver for Used Boats
All retailers who sell used or consigned boats need to consider if they are willing to perform warranty work on that vessel and there are times when you may want to provide an “As Is - No Warranty” disclaimer. Through our friends at Bellavia Blatt PC, we have developed the document at the link above available for your use.
- How to Generate More Income with Consignment Boats
Dealer consultant David Parker of Parker Business Planning published an excellent article on how to make more money through consignment boats. While most dealers approach this business much like a broker would, Parker provides plenty of ideas on how to increase your revenue.
- Consignment Promotional Copy
Once you have improved your consignment sales processes (and financials), you need to start promoting the business to boat owners who are looking to sell. The article at the link above will provide you a starting point, with 11 reasons why boat owners should consign their boats through a dealer.
- Four Square Closing Worksheet
The Four Square Closing Worksheet is used by dealers as a
tool to find out what kind of buyer the customer is — are they a cash
buyer, a payment buyer, do they have a trade-in or are they a difference buyer?
This form is very similar to those used by automobile
dealers to "desk” deals with prospective customers.
- How To Better Manage Discover Boating Leads
Discover Boating leads are different than your typical lead. These are
people who have expressed an interest in participating in boating an
perhaps buying a boat. They need to be nurtured a little differently.
ARI Network Services has produced this 12-page overview on best
practices for nurturing these leads. Featuring a complete prospect
management process in addition to checklists, letter templates and more,
this document will help you capitalize on the leads as the Welcome to
the Water campaign continues to deliver results. Download it today.