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Sea Tow Partner Profile
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Sea Tow and the Sea Tow Foundation are proud to work with MRAA and its members as a Platinum Partner to offer marine retailers nationwide tools and resources to build their businesses, engage their community, improve the boating experience and provide their customers with complete Peace of Mind on the Water.

Founded in 1983, Sea Tow Services International and its network of local Sea Tow locations, Captains and staff have been providing the gold standard in on-water assistance longer than anyone else. Known for our distinctive yellow boats, professional U.S. Coast Guard licensed Captains and comprehensive membership program, Sea Tow is standing by 24/7/365 to help boaters when the unexpected happens, so they can get back to enjoying their day boating or home safely. 

Sea Tow International founder, Capt. Joe Frohnhoefer, a firm believer that boating should be FUN, was frustrated hearing about the number of preventable boating-related accidents, injuries and deaths, so in 2007 he founded the Sea Tow Foundation, a 501(c)3 non-profit public service organization.  With a Mission to promote safe boating practices that directly reduce accidents, fatalities and property damage related to recreational boating, the Foundation has grown to now operate one of the largest Life Jacket Loaner programs in the U.S. and to launch a nationwide Designated Skipper campaign.



Sea Tow and the Sea Tow Foundation offer MRAA members many options to work together including:

  • Make On-Water Assistance Standard with the purchase of a boat by including a trial or full year Sea Tow memberships with the sale of a boat.  Guaranteed wholesale rate guaranteed on full year Sea Tow memberships through MRAA Member Benefits.  Learn more.
  • Promote Safe Boating: Free newsletter and email content; participation in Sea Tow Life Jacket Loaner Program; Host a Life Jacket Drive; Promote Designated Skipper program; distribute and use safe boating activities for children; and more! Check out the MRAA Resources Section to learn more.
  • Drive Traffic and Engage Customers:  Through events, Sea Tow Foundation programs and participation in Sea Tow Savings Club; PLUS ensure customers get back to your service center.
  • Improve Customer Satisfaction: Through inclusion of Sea Tow membership with boat purchase, education, showing you care by promoting safe boating.

To learn more about benefits, tools and services available to MRAA Members email us at or visit the MRAA Resources section.

Sea Tow.  More than just towing. 

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428