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Certification Benefits
As a Certified Dealer, you gain access to a host of exclusive benefits. To increase your ROI on program enrollment, we are continually building and strengthening partnerships throughout the marine industry to deliver tangible benefits for Certified Dealerships.
CNA Insurance Benefits and Loss-Free Dividends
Marine Industry Certified Dealerships that have business insurance through CNA are eligible for extra discounts and participation in the Loss-Free Dividend Program for dealerships at the Five Star MICD level. Contact Mark Yearn for more information.
 
CPYB Certification Discount
Sales personnel at Marine Industry Certified Dealerships are eligible to become Certified Professional Yacht Brokers at a total savings of $550 per applicant.
 
Discover Boating
Discover Boating allows your dealership to be a part of a strong and focused industry initiative and gives your business the opportunity to share in the benefits from our national advertising and outreach. As a Certified Dealer, your dealership is listed on DiscoverBoating.com in the Certified Dealers section, with a live link to your businesses website. Certified Dealers are the ONLY dealerships listed on DiscoverBoating.com.
 
Exclusive Ads and Content
As a Certified Dealership, you have access to exclusive content, tools and benefits developed specifically for MICDs. We developed the MICD Portal to deliver the most up-to-date resources available for Certified Dealerships.
 
MICD Logo
Place the MICD logo on everything you produce: Dealership website, advertising of all types, company brochures, window clings plastered throughout the showroom and service area, signage at boat shows and the shirts of salespeople on the dealership floor.
 
MRAA Member Discount
MRAA members receive discounts on the MICD program ($200 off of initial Certification) and have access to bundle and save by combining membership and annual enrollment in Continuous Certification by investing in Gold membership
 
Manufacturer Support
Manufacturer support continues to grow for Certified Dealerships, ranging from co-op funds to reimbursement and more.

NMMA Boat Show Recognition
All Marine Industry Certified Dealerships will be recognized at any NMMA boat show in which they participate. Certified Dealerships will also be recognized in show directories in shows that have 5 or more Marine Industry Certified Dealerships represented. As an additional benefit, Five Star Marine Industry Certified Dealers receive 50 complimentary tickets. In order to qualify for these complimentary tickets, you must either be a contracted exhibitor in the show(s) or a dealer working the show with your contracted manufacturer. Once this information is confirmed, the tickets will be mailed to your attention automatically prior to the show opening.
 
Trade and Consumer Press Releases
Once you have become Certified, let people know! The MICD Portal houses customizable press release templates.

Interested in becoming a Certified Dealer or have more questions regarding the benefits of Certification? Email Nikki Duffney or contact her at 763.333.2420.

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428