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Your Path to Continuous Improvement
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Make a commitment to being the best!

Boat sales. When done right, it’s the fuel that ignites the marine industry and businesses like yours to growth and prosperity.

But the greatest manufacturing and the most compelling boat brand marketing messages can add up to absolutely nothing without a quality retail experience. Enter the Marine Industry Certified Dealership Program.

Dealer Certification helps dealers like you adopt sustainable principles that lead to an outstanding retail experience for your customers and a thriving marine business for you and your team. 

Enroll in Certification.


Speaking of dealers like you, check this out:


A tried-and-true program, Dealer Certification has contributed to the prosperity of hundreds of boat dealers during its decade of service to the marine industry, and whether you’re an established marine retailer with a proven history or you’ve just opened your doors to the public, you, too, can turn to Dealer Certification and its team of consultants to help you build a foundation for greater success.

Dealer Certification provides a customizable blueprint to help boat dealers establish efficient and effective processes. The program offers you the tools to engage your employees in your business’ success and create a world-class retail experience that leads to higher levels of customer loyalty.

If your dealership puts a premium on a positive retail experience, Dealer Certification is for you. If your business and your team have the desire to improve, Dealer Certification is for you. And if your dealership seeks to build a foundation for growth, Dealer Certification is for you and the time to enroll is NOW.

Get Certified!


What more can you tell me?

Here at the Marine Retailers Association, our boat dealer members have one characteristic in common — a desire to be the best. But when we look at our Certified Dealers, they don’t just desire to be the best, they COMMIT TO BECOMING THE BEST. They’ve established systems and processes to help them achieve more. They’ve developed a discipline for consistency. And they’re focused on a culture of continuous improvement.

In fact, that focus on continuous improvement underpins the foundation of the Dealer Certification Program. As a dealer establishes systems and processes through the program, Certification requirements like employee satisfaction surveys, tracking and trending customer experiences, educational credits and best practice sharing bring to life a feedback loop that strengthens Certified Dealers' operations even further. Certification’s efforts to help them standardize customer relations management, facility and website upkeep, and performance planning help make them the highest-performing dealers in the industry.

Now I’m ready to Get Certified!


What’s in it for me?

Becoming a Certified boat dealer gives you a competitive advantage that only the best of marine dealers can claim. Through meeting the requirements of the program, you will establish effective and efficient systems and process. You will create a culture of continuous improvement. You will generate not just satisfied customers but loyal fans. And your business will emerge stronger because of it. So, when you put that Certified Dealer logo on your front door, you make a commitment to yourself, to your customers and to your employees that you have committed the requirements of a proven program and that you have committed to running the best dealership possible.

I’m convinced. Sign me up.

I have more questions.


Not sure where to start? Check out the industry program options and the Brunswick program options.


I'm certified. Now what? Take a peek at the all-new Continuous Certification Program

Upgrade your membership to Gold to maintain your Continuous Certification along with access to additional educational content to elevate your dealership with one annual investment of $1,995.
Email Nikki or call at 763-33-2420!

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428