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Digital Power Solutions is elated to become a Platinum Partner with Marine Retailers Association of the Americas and to assist the MRAA dealer members in achieving better results from their existing website.

DPS specializes in increasing dealer website lead conversions utilizing TRADE CYCLE Marine, the boating industry’s first website trade-in lead conversion system. As the digital revolution becomes more prominent in the retail space it is important for dealers to understand that their website is the modern-day front door to their dealership. DPS seeks to work with MRAA boat dealers that are digitally savvy and dealers that want to learn more about how they can improve their digital footprint and overall inbound sales lead volume.


"We partnered with Digital Power Solutions in September of 2017 and installed TRADE CYCLE Marine on our website because we just were not converting enough leads. Knowing that the slow winter season was coming, we wanted to see if this would help generate additional sales opportunities, which it did. The trade evaluation tool is very easy for the customer to use and provides a realistic sight unseen trade-in estimate to our website visitors, while providing out sales team with the customer's contact information and detailed information about their current boat to include multiple photos. Since installing TRADE CYCLE Marine on our website, we have an average over 20 trade evaluation leads per month, I highly recommend that any dealer looking to increase their leads and sales to install TRADE CYCLE Marine on your website, you will not be disappointed!" - Hart Robinson, Memphis Boat Center


TRADE CYCLE Marine powered by NADAGuides data is easily installed on any website platform and dealers see an increase of 50-100% in overall sales lead volume. TRADE CYCLE Marine instantly provides dealer website visitors with an estimated value of what their current boat may be worth in exchange the dealer receives critical customer information to include the following:

  • Customer first & last name
  • Customer mobile number
  • Customer email address
  • Year, make, model and miles
  • HIN (Optional)
  • Multiple photos
  • Condition & service warranty
  • Lender, payoff and monthly payment
  • Customer estimated credit score
  • Model interested in trading for
  • Purchase time frame
  • Preferred contact method
  • Appointment date and time (optional)
  • Plus click-to-call and click-to-email making it easy to contact the potential customer

Our team of experts has more than 40 years of experience in website lead conversion and understands the importance of placing the right calls-to-action on the right location on the dealers' website to maximize the dealers' sales lead opportunities and work directly with the website provider in obtaining an optimal placement.

In addition to increasing a dealers’ website lead conversion, DPS provides dealers with proven digital marketing methods that the dealer can employ themselves to further increase their inbound sales opportunities all of which can found in the DPS Knowledge Base. Below are some those proven methods:

  • Facebook, Twitter, and Instagram post
  • Facebook, Twitter, and Instagram Advertising
  • E-Newsletter integration
  • Email campaigns
  • Email signature integration
  • Text marketing
  • Google PPC
  • Display banner ads
  • Service drive and showroom kiosk

Dealers that add TRADE CYCLE Marine to their digital arsenal also are provided access to a Dealer Dashboard to measure overall campaign effectiveness and can view real-time metrics such as overall lead volume, leads generated after hours, mobile vs. desktop, leads with photos, most popular zip codes of where their leads are originating from and much more.


To learn more please visit boattradeins.com or call:

Jeremy Johnson
Vice President - Marine Division
jeremy@digitalpower.solutions
218-348-4015
8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428