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Operation: Keep Customers Boating

Your Guide to Creating Lifelong Customers

Insights and resources to help your team deliver world-class customer experiences.

"Operation: Keep Your Customers Boating” is a step-by-step guide to helping you ensure the boat ownership experience exceeds expectations, creating an environment where your customers develop "two-foot-itis" and will be back in to trade up on their boats.

Downloadable Resources

MRAA Resources

Additional Recommended Resources

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