Print Page | Contact Us | Sign In | Join
Wheelhouse College

Wheelhouse College is thrilled to be in partnership with MRAA for the past 5 years to encourage our common mission. To educate and engage with marine dealers, industry professionals, and enthusiasts alike to support the growth and prosperity of the marine industry as a whole. Sam’s Dock @ Wheelhouse College is brand-agnostic and we pride ourselves in raising the online learning bar, offering industry specific training from a passionate educator, fostering increased profitability for our dealers, and challenging management teams to create and maintain a relational company culture.

Powered by Wheelhouse College, Sam's Dock is the online retail training the marine industry has been looking for! Industry enthusiast and expert, Sam Dantzler, delivers unique online training by channeling his lifelong passion for experience-creation selling into authentic, entertaining, and value-packed video lessons, tailored to the Marine Industry. With hundreds of lessons and more than 40 courses designed for GMs, Managers, and department staff, Sam's Dock cultivates a positive company culture, creates systems of behavior to retain employees and build life-long customer relationships, as well as helps dealers increase margins by perfecting their sales process.

A subscription to Sam's Dock starts at $300 per month for 10 student seats and includes access to Manager and Staff level training and additional training topics like:

  • The Digital Sales Process
  • Time Management for Managers
  • A Comprehensive Follow-up Series
  • Menu-Selling for Service Advisors
  • Closing Concepts
  • Closing Strategies
  • The Psychology of Selling

Sam's Dock provides a robust and easy-to-follow path to business profitability for every department in a dealership. These courses will help to connect dealership staff with customers on a personal level and build a work environment that your employees will love. In addition, Sam’s Dock provides the training accountability to GM’s and Owners that is so elusive in today’s retail climate.

Learn more about Sam’s Dock at Wheelhouse College here: or e-mail us at

8401 73rd Avenue North, Suite 71, Minneapolis, MN 55428